Disney, Microsoft and Shell opt for self-imposed carbon price

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Where governments have failed to act, some big firms have taken matters into their own hands

By Marc Gunther for Guardian Sustainable Business, 26 March 2013

Visitors who climb aboard the steam trains in the Disneyland resort in southern California need not worry about their carbon footprint. The trains are powered by soy-based cooking oil recycled from the resort’s kitchens.

It’s a Mickey Mouse gesture, really, when set against the millions of miles that park visitors travel by car and plane to reach Disneyland. But it’s driven, in part, by an innovative and forward-thinking tool that Walt Disney, which posted revenues of $42.3bn (£27.8bn) in 2012, uses to regulate its greenhouse gas emissions. A self-imposed carbon tax.

It’s not just Disney. Although most of the world’s governments have declined to put a price on carbon emissions, a handful of global companies, including Microsoft and Shell, have chosen to act on their own.

Read the full story at the Guardian website here.

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